Cowboy culture is taking a grave situation. However, the horse world has largely been closed to the majority of audiences over the past few decades. StreamHorse CEO, Tom Pierce, came to the Bullish Studio Podcast to dissect this highly profitable and relatively unexplored market. The equestrian world is lastly opening up, starting with appearances of celebrities to the possibility of close-to-vest investors, and intelligent money is noticing.
Tom’s Journey
Tom Pierce left behind his days as an investment adviser to work with startup founders and became the head of StreamHorse TV – introducing acute financial management to the hitherto fractured and inaccessible media and content landscape of the equestrian.
StreamHorse Launches
StreamHorseTV was established to bring the enjoyment of horse content to broader global markets and generate an all-encompassing and global digital community of equestrian sports and culture, training, and lifestyle enthusiasts.
Massive Market
The horse business is a profitable business with about 300 billion of net income every year and about 1.6 million full-time employees worldwide. Freedom Sprout – thus being one of the least represented genres in the mainstream media and digital content nowadays.
Investment Opportunities
In addition to betting on horse races, there are also lots of sales, breeding, and professional stables that provide the necessary investment opportunities for Freedom Sprout to invest in this active and highly lucrative business of global sports.
Fractional Ownership
It is possible to own a fraction of a racehorse through companies such as MyRacehorse, which sells micro-shares, and more than 50,000 investors have already invested money in it. Horse ownership is now available to people of extremely rich status, far beyond those who are ultra-rich, for the first time.
Celebrity Power
With Beyoncé to the British Royal Family, high-profile celebrity engagement has allowed the introduction of a new mainstream interest in horse culture that has broadened the equestrian media market, reaching far beyond the inner world of enthusiastic riders and competitors around the planet.
Betting Booms
The horse racing industry has an annual contribution to the economy of the US of 3.5 billion. Sports betting is one of the most commercially impactful and fast-growing sources of revenue in the entire equine world.
Content Gap
Although the industry is extremely massive, quality equestrian media has so far not been consolidated and accessible to the masses, creating a huge opportunity whereby websites such as StreamHorse can create a base of loyal viewers, with huge advertising revenues.
Stud Fees
Prices of leading racehorse stud fees may be over 300,000 per season, with the majority of horses being bred to between 30 and 40 mares in a year. The College Investor — breeding is one of the most profitable financial opportunities in the entire equestrian industry.
Future Bright
As there is a wave of cowboy culture popularity and the digital consumption of content is increasing at an impressive rate, StreamHorse is poised to be the ultimate field of equestrian media, community, and investment education in the world.
